Amanda Trotter
Executive Director
Amanda brings a vast wealth of knowledge to the organization. Her international lifestyle began in 1983 when she was a Rotary Exchange Student from South Africa to the United States. Since then, she graduated with honours from the University of KwaZulu-Natal with a Bachelor of Social Science, Industrial Sociology, and Industrial Anthropology in 1987, launching her successful career.
Her areas of expertise include public relations, business management, human resources, and staff training and development, to name a few. Amanda has worked and lived in her home country of South Africa, the United States, England, and Canada, finally becoming a Canadian Citizen in 2017. Amanda’s move to Fort St. John was because of her desire to get back into the roots of activism. She saw the need in Canada for women’s rights and advocacy.
Since arriving at our doorstep in 2015, Amanda has flipped the organization around and pointed it in the right direction. She has reestablished the Society into a household name, stressed the importance of our frontline work, revised our organizational structure in terms of policies and procedures, and reinstated medical benefits and pension for staff members – a missing piece of staff retention for over 10 years. With our clients knowing her as “Street Mom”, Amanda has made a lasting impact on not only our organization but also our community.
Estefania Albornoz
Manager of Fundraising and Community Engagement
With a passion for community development and an extensive background in digital marketing and communications, Estefania brings a fresh perspective to our team, aiming to amplify the impact of our programs and strengthen ties with local and national supporters.
Originally from Colombia, Estefania holds a bachelor’s degree in communications and journalism, a master’s degree in Neuromarketing and a Certificate in Business Management from Northern Lighs College, with experience across various sectors, including private, government, and non-profit organizations. Her skills span fundraising, digital strategy, content creation, and public relations, enabling her to create meaningful engagement with our supporters.
Since joining, Estefania has been instrumental in developing innovative fundraising strategies and forging new connections in the community. Her approach combines storytelling with data-driven strategies to ensure that our mission resonates deeply with donors, supporters, and clients alike. Through her work, she aspires to not only enhance our reach but also solidify the Society’s reputation as a cornerstone for empowerment and support in Fort St. John.
DANIELLE MOORE
FAMILY law advocate
With nearly a decade of experience in Social Services, Danielle has worked extensively with youth and adults with disabilities, high-risk individuals, and families navigating the complexities of reunification programs. She has collaborated with Children’s Services and Indigenous Family Support programs to help build resiliency and foster strong family connections across Alberta and Nunavut.
Originally from the South Peace region, Danielle is excited to return to her home community, bringing with her valuable experience from the Okanagan, Central Alberta, and the Kitikmeot Region of Nunavut. She holds diplomas in Community Support Work – Social Services and Legal Administration, providing her with a well-rounded skill set to advocate for families in need.
Since joining, Danielle has been dedicated to supporting families and individuals in Fort St. John, ensuring they have access to the legal resources and advocacy they need. She is passionate about empowering the community and furthering the impactful work of the Society.
AMY MISENER
COMMUNITY LAW ADVOCATE
With over 13 years of experience in social services, advocacy, and community support, Amy brings valuable expertise to our team, focusing on assisting low-income individuals through the Community Law Advocacy Program. She is dedicated to empowering clients with legal information, support, and advocacy in areas such as housing, income assistance, and employment rights.
Amy holds a Master’s in Counselling Psychology, a Bachelor’s in Psychology & Criminology and is a Certified Children And Residential Experiences (CARE) trainer. Her strong work ethic, empathy, and commitment to life-long learning make her a vital addition to our team. Since joining, Amy has been instrumental in helping individuals navigate complex legal and social challenges, providing essential support to those in need. Through her work, she is committed to ensuring access to justice and improving the lives of families in our community.
Lilly Loichinger
OUTREACH STORE CO-ORDINATOR
Lilly Loichinger was born in Fort St. John and grew up an hour north of town on a farm with her younger sister. Growing up on a farm with German parents she is a fluent German speaker as well as an animal lover with a great appreciation for nature and the wild.
Having completed grade 12 at the North Peace Secondary School and finishing a cosmetology program, she found work in the former Schwab and Associates Office and later at MNP as an Administrative Assistant and Receptionist.
Lilly joined the Fort St. John Women’s Resource Society in October 2022 as the Outreach Store Co-ordinator, this job was a new challenge with great learning opportunities in a completely new environment.
She is able to meet people from all walks of life in our wonderful FSJ community and serve a wide variety of clients. She is happy to be in a unique position and able to meet so many interesting and kind people, making this a truly lovely and rewarding job.
denay fantin
Program Assistant / Reception
With a background in medical office administration and experience in healthcare-related services, Denay provides essential support to clients, including Dry Blood Spot testing for HIV, Syphilis, and Hepatitis C.
With experience in program coordination and administrative support, she is dedicated to creating a safe and welcoming space for vulnerable individuals. She assists clients in accessing healthcare, housing, and the full range of services offered by the Society while tracking and distributing harm reduction supplies.
Since joining, Denay has been committed to advancing the Society’s mission, ensuring clients receive the care and resources they need to build healthier, more stable futures.